What new verb will AI give to creators?

When computers became popular, it became a new way to make media. You could make media before, but doing it with the help of a computer was 100x faster. There was immediate pushback - many creators did not recognize digital media as ‘real’. Those who embraced that media was made to be digitized (and created platforms to make that easier) pioneered new genres and business models. From those formulas of success, many winners emerged.

When the Internet became popular, it became a new way to share media. You could share media before, but doing it with the Internet was 100x faster. There was immediate pushback - many creators were very protective over their work being given away for free. Those who embraced that media was made to be shared (and those who created platforms to make that easier), pioneered new genres and business models. From those new formulas of success, many winners emerged.

So, what about AI? What verb will give new superpowers to creators? My guess is change.

AI is a new way to change media. There are hundreds of ways to remix something, but doing it with a model is 100x faster. There is pushback - creators are be rightfully concerned that their work is being edited & derivatives are being generated. Those who embrace that their creations were made to be changed (and those who created platforms to maker that easier) will invent new genres and business models. From those formulas of success, many winners will emerge.

But this new superpower is different than others. The ability to change the media you’re consuming near-instantly changes everything. It could mean everything we interact with (in the realm of software) can become hyper personalized on our prompts and behaviours. Every story becomes a universe, an entire genre. So this ability is exponentially more powerful than other waves. This is new territory, and it changes the relationship between people and their creative work, more so than ever before.