A great source of product ideas comes from daily conversations.
Too often, products are built around perceived problems. Conversations contain unfiltered signal that helps us understand people’s real problems.
Too often, products are built with a “if we build it, they will come” mentality (despite best intentions of the opposite). Understanding how people recommend products helps build distribution mechanics into a product itself.
User research should always strive towards getting signal that is as close to those daily conversations as possible.