I’ve worked in the mobile industry since 2001.

When I worked at Amazon.com as a co-op student, I asked to be placed on a fledgling team called “Amazon Anywhere”. It was formed to make Amazon work “anywhere outside the PC” (or so I’d heard). I remember building WAP pages and voice apps. I built a product where you could call a 1-800 number and order the latest Harry Potter book. Building and consuming mobile “apps” was full of friction.

Mobile has come a long way since then, mostly because of the seminal introduction of the iPhone in 2007.

Today, there are 2.5 billion smartphone users all around the world. Some of the most valuable companies in the world have been built because of this invention.

And I think we’re just getting started. I think the next decade of mobile is going to be the realization of it’s fullest potential - a stage I’ll call Mobile 3.0.

First, some definitions:

I believe this will happen in a number of ways, some listed below.

Mobile is nowhere near done, and I’m looking forward to seeing what the next few years have in store.